Data-Driven Wine Marketing

Gut feeling has had its day: data-driven category-management for wine market success

Databases are revolutionising the wine industry. They enable a 360-degree view of the market and support the decision-making process. Companies can optimise their products through targeted analyses, address customers better and increase their sales. Data-driven category management leads to greater efficiency and success than the usual gut feeling.

New software solution for digital marketing in the wine and sparkling wine industry

The wine industry is facing a digital transformation, with growing competition and the need for data-driven marketing strategies. Verivinum is a software solution that offers comprehensive data collection, trend analysis, and time savings for wine businesses to optimize their marketing efforts and stay ahead in the competitive market.