New software solution for digital marketing in the wine and sparkling wine industry

The wine and sparkling wine industry is undergoing a digital transformation, with retailers offering an ever-wider range of products while the space for individual products shrinks. To keep up with this trend, companies need software solutions that can help them analyze market trends, customer preferences, and seasonal fluctuations.

Seasonal Grape Harvest as a Marketing Strategy

The seasonal grape harvest concept has been particularly popular with Aldi Süd customers for several years. It now also serves as a marketing tool for Aldi itself, as well as for manufacturers, producers, and distributors. Software platforms like Verivinum can provide data-driven insights into the seasonal grape harvest and other new or returning products. This information can be integrated into corporate strategies and product development.

Software Solutions for Wine and Sparkling Wine Marketing

Verivinum is a platform that provides comprehensive data collection, trend and market analyses, and time savings for experts in the wine industry.

• Comprehensive Data Collection
  Verivinum includes over 25,000 samples directly from the shelves of all German discounters. The database contains up to 45 product characteristics such as grape varieties, vintages, growing regions, prices, and high-resolution images of the bottles.
• Trend and Market Analyses
  Verivinum allows users to identify and react to current market trends based on detailed data and data history.
• Time Savings
  Verivinum automates market research tasks, allowing companies to focus on their business and customers.

Retail Wine Marketing in the Digital Era

With Verivinum, companies can digitize their wine marketing efforts and gain a competitive advantage in the dynamic wine market. By leveraging software solutions, companies can stay one step ahead of the competition and make data-driven decisions to optimize their marketing strategies.

Try the Free Demo Now

Visit our website to sign up for a free demo of Verivinum and explore how our software can help your business thrive in the digital era of wine marketing.

Press-Contact: press@verivinum.com