Successfully sell more wine!
Recognize trends & increase sales:
The innovative Verivinum database service makes it possible to get information (e.g. prices/labels/etc.) on all wine and sparkling wine products in the retail trade with just a few clicks. This enables precise product range analyses and competitive analyses so that you are always one step ahead of your competitors.
- Over 25,000 samples, updated weekly
- Search functions as simple as Google!
- Keeping an eye on the competition
- Easily identify current trends
- Stay up to date
What Verivinum can do
Contains weekly updated articles of all German discounters
Verivinum contains all assortment and promotional articles of all German discounters and is updated weekly by our sales force personally on site in the store. The product history goes back to 2017 and includes up to 45 product features and over 40 keyproducts.
Focus on wine and wine-based articles
Verivinum contains wine and all beverages made from wine or with wine: Sparkling and semi-sparkling wines, wine-based drinks and cocktails, non-alcoholic wines and fruit wines. Verivinum supports approximately 30 product types, over 60 product subtypes, a large variety of product characteristics and over 40 keyproducts.
Precise detailed knowledge and high-resolution photos
Verivinum contains all legally and sales-relevant product features for each product. It also includes photos, a history and, for many products, HD photos. The HD photos also contain a standardized colour chart for the exact determination of colours as well as the weight of the article.
Curated by experts
Verivinum not only contains all the legal wine characteristics of the products. Our experts also structure the products the products according to characteristics such as product categories or affiliation to key products.
Search like with Google
Find out everything about a product: simply enter a term and Verivinum does the rest. Search through over 25,000 entries, thousands of products and a large variety of product characteristics, product categories and keyproducts.!
Powerful filters
Use the numerous ready-made filters, product categories and keyproducts to quickly and easily obtain the product characteristics, you need for your successful marketing.
Your benefits with Verivinum
Utilising the gap on the shelf
Easily find gaps in your product range using your customised GAP analysis and utilise this knowledge advantage in your sales process.
Never miss a trend
Discover new trends at first glance, be the first to react and never miss a sales opportunity again.
Develop sales arguments
Replace your gut feeling with independent, impressive facts. Systematically develop goal-oriented sales arguments.
Always keep an overview
Always have an overview of the market and find your very own market niche. This will help you to avoid wastage and failures.
Increase sales efficiency
Do the digital market check regularly and save time and money in the development of offers and products.
Be more competent than others
Verivinum gives you direct access to all market and product details. You score points in sales through exceptional personal expertise.
For whom is Verivinum?
Producers
Verivinum provides all market and product information for active and targeted growth. Find sales arguments, the right positioning for your product and always have an eye on the market using the keyproducts feature.
Wine trading company & Wholesale
Find the right products for your customers with the help of Verivinum’s market analyses. Work efficiently on your offers and presentations by using our research tool and virtually explore the supermarket.
Retail
Gain valuable insights into the wine world and use them to further develop your product ranges. Manage your product groups with the help of Verivinum, the perfect complement to your existing market research. Using our keyproducts feature you always have an eye on the competition
Curious? Convince yourself by trying out the demo!
“Verivinum enables me to systematically identify market gaps based on data. This makes our offers and concepts much more targeted, so we waste fewer resources on ideas with little market potential.”
“We were able to open up a new sales channel with the help of Verivinum - we not only increased our sales significantly, but now also spread our risk over several channels.”
We explain how Verivinum works!
Digital assortment management using categories!
With the new Categories feature, you can group products into different categories. Categories are curated for you by our team of experts. This makes monitoring much easier and helps you to get a clear overview of the market. Founder Jasmin Kettenbach explains how this works in today’s video!
(Video with english subtitles)
Digital assortment management using key products!
Do you want to have a constant overview of market trends and developments? Verivinum’s new “Key Products” feature makes it easy for you to do just that with just a few clicks. In today’s video, founder Jasmin Kettenbach explains what key products are and how you can make the most of them.
(Video with english subtitles)
Avoiding flops, developing successful products!
Successful product development is fundamental to remaining competitive in the long term. Digital tools are revolutionizing product development by accelerating innovation, shortening time-to-market and improving customer orientation. In this video, we show how Verivinum can support this.
(Video with english subtitles)
Strong arguments for positioning yourself!
The range of products offered by wine producers is many times greater than the number of products that the shops can include in their range. In order to place your own products there, it is therefore important to have strong sales arguments! How you can easily develop these we show in this video.
(Video with english subtitles)
The entire range of wines and sparkling wines at a glance!
The market for wines has grown considerably in recent years. It’s easy to lose track. But that is exactly what must not happen! A good competitve analysis is essential in order to remain competitive in the long term! With Verivinum you can get a complete overview of the entire market in just a few minutes!
(Video with english subtitles)
The right label with just a few clicks!
The label plays a decisive role in the sale of wine and sparkling wine products. So how do I find the right label? Which labels are well received by our target group? What does the competition do. With Verivinum, you can find the answers to all these questions. And from anywhere in the world, with just a few clicks!
(Video with english subtitles)
How to find the right packaging for your product!
The packaging of your own product plays a decisive role in sales! Can, bottle or bag-in-box? There are so many options and it is not difficult to make a good decision! Verivinum offers an extensive database that can be used to make the decision making easier. Watch our video to find out how easy it is!
(Video with english subtitles)
The news page: all new products at a glance
Every month, an average of 30-40 new wine products are launched in the discounters! It’s not easy to keep track of them all. Verivinum makes it easy for you. With just a few clicks you can call up all the information on new products! In the video we show you how easy it is!
(Video with english subtitles)
Learn Verivinum with our e-learning video!
In our e-learning video, our founder and senior partner Jasmin Kettenbach explains step by step how to use Verivinum optimally to achieve the best possible results. Learn how to work with the news, products and market overview functions. Our video is divided into individual chapters so that you can jump directly to the sections relevant to you. Have fun with this video!
(Video with english subtitles)
Successfully sell more wine and sparkling wine
Verivinum is the world’s first and unique database service for wine and sparkling wine in supermarkets and discounters. supermarkets and discounters. It was developed by a team of experts with many years of experience in the wine and sparkling wine industry specifically for the needs of this supply chain. Get to know the two founders Jasmin and Volker Kettenbach in this video!
(Video with english subtitles)
More sustainability with Verivinum
Saving resources
Customer visits, supplier visits, trade fair visits, market visits, etc. ….
Digital working reduces unnecessary business trips by plane or car. This reduces your CO2 footprint and save natural resources!
Thinking about the next generation
The boss has successfully managed the company for decades and knows the industry like the back of his hand. How can the successors follow in his footsteps if they don’t have his experience? By using Verivinum!
Being attractive to young staff
The skills shortage will be a major issue for the industry in the coming years. Young people expect modern working methods in the company. Use Verivinum to give them the right tool for joint success.
Verivinum is 100% CO2-neutral
Our data centre is already climate-neutral today, but has even higher goals: The goal is to operate around the clock with carbon-free energy by 2030.
And: since 2017, 100% of our energy consumption has been covered by renewable energy.Google Datacenter, Eemshaven, Niederlande (Photo ©Google)
Verivinum is 100% compliant
The EU Code of Conduct for Cloud Computing has been developed to contribute to a trustworthy and transparent environment in the European cloud computing market. market. Verivinum is operated exclusively with technologies that comply with this EU Code of Conduct and also the DSGVO.
Curious? Play with the demoversion!
We have developed Verivinum
Volker Kettenbach
Managing Director
Dipl. Wirtsch.-Inform. (TU Darmstadt)
As Dipl. Wirtsch.-Inform. (TU Darmstadt) (Diploma in Business Informatics) and an entrepreneur in the Internet business, Volker has many years of experience with technical solutions.
Jasmin Kettenbach
Senior Partner
Dipl. Ing. (HS Geisenheim)
Jasmin has over 25 years of experience in category management for wine and sparking wine for the Aldi Group at Mack und Schühle AG, Owen/Teck and others.
The sales and marketing team
We take care of you!
The "Data-Team"
We ensure on a daily basis that all necessary data is available in the desired quantity and quality.
The "Software-Team"
We work every day to ensure that the software systems process all data as required.
The best expertise from science, law and industry
Dr. Hans Eichele
rohwedder | partner
Lawyer for wine & food law
More than 20 years of professional experience including several contributions to the 'Commentary on Wine Law' by Prof. Koch make Dr. Hans Eichele one of the most distinguished experts for wine law in Germany.
Prof. Dr. Simone Loose
Geisenheim University
Professorship for Wine & Beverage Business Administration
Prof. Dr. Simone Loose has held the Chair of Business Administration in the Wine and Beverage Sector since 2015 and heads the Institute of Wine and Beverage Economics. Prof. Simone Loose is the author of numerous scientific articles in the field of wine and food marketing.
Nikolaus Schritz
Reh Kendermann
Managing Director (retired)
With over 30 years of professional experience, more than 25 of which as managing director, Nikolaus Schritz is one of the most experienced managers in the German winery industry.