How database services can help close the baby boomer gap and compete globally

The skills shortage is a problem that affects many companies in the wine and sparkling wine industry. It is already difficult to find and retain qualified employees, which can lead to productivity losses and competitive disadvantages.

The “baby boomer gap”

In Germany, this situation will aggravate in the coming years by the retirement of the baby boomer generation. According to the Federal Statistical Office around 12.9 million people in the labor force will reach the statutory retirement age by 2036. That is around 30% of the skilled workers working today. Many of these are highly qualified and experienced employees who are often in management positions.
Some of the two youngest age groups under 25 are still in their education phase. Even if these two age groups could be completely activated for the labor market after completing their education they would make up just 8.4 million of the labor force in 2021.
As a result, there will be at least 4.5 million fewer workers, and even up to 10.2 million fewer by 2060.
The biggest problem will be in the south of the country - where, of all places, wine is primarily grown and processed in Germany.

This “baby boomer gap “ poses enormous challenges for companies, as the loss of this knowledge and of this knowledge and experience is almost impossible to replace.

At the same time, German companies are facing global competition from emerging markets such as the BRICS countries which have a significantly younger and growing population. These countries are investing massively in education and training to prepare their young populations for the demands of the modern working world. This leads to a competitive disadvantage for German companies, which have difficulties in finding sufficiently qualified skilled workers to maintain their competitiveness.

The solution can only lie in consistently increasing efficiency through digitalization.

Why not simply “hire” a database?

A database service with comprehensive and detailed product, market and competitor information can help companies to overcome the skills shortage by working more efficiently and requiring fewer employees. This information can help companies to

• Optimize processes
  By analyzing market data and competitive information, companies can optimize their processes and make them more efficiently. This can lead to fewer employees being needed to do the same amount of work.

• Make data-based decisions Database services provide access to a wide range of data that companies can use to make informed decisions. This can help to avoid errors and deploy resources more efficiently.

• Promoting knowledge transfer
  Datenbank-Services können dazu genutzt werden, das Wissen und die Erfahrung der ausscheidenden Babyboomer zu erfassen und für zukünftige Generationen zugänglich zu machen. Dies kann dazu beitragen, dass wertvolles Know-how nicht verloren geht und jüngere Mitarbeiter schneller eingearbeitet werden können.

• Promoting innovation Access to up-to-date market information enables companies to recognize new trends early on and promote innovation. This can help them remain competitive and tap into new markets.

• Attracting young talent The use of modern software technologies and data-driven working methods can help to create an attractive working environment for young, qualified professionals. This is a decisive advantage in a demand-driven labor market where companies are competing for the best talent.

Verivinum: An example of the implementation of database services for the wine and sparkling wine industry

One example of such a database service is Verivinum, a platform that provides detailed information about wine and sparkling wine products in the German retail sector. Verivinum enables companies to optimize their processes, make data-based decisions, promote innovation and attract young talent by providing the following functions:

Process optimization and data-based decisions

Verivinum provides weekly updated data on thousands of wine and sparkling wine products, including prices, labels and over 40 other relevant information. This data enables companies to perform precise product range analysis and competitive intelligence to optimize their sales and marketing strategies and make informed decisions based on up-to-date market information. All of this from your PC with just a few clicks - even from your home office and from anywhere in the world.
Through this optimization, Verivinum makes your team more efficient with data-driven decisions:
Not only do you not have to make time-consuming visits to supermarkets to get an overview of the market and competitive situation. It also eliminates a lot of unnecessary work caused by a trial-and-error strategy is also avoided. The scarce specialists for sales and marketing can concentrate on the essential tasks, namely the development of products that fit perfectly into the customer’s product range.

Knowledge transfer and innovation promotion

By providing detailed product information and market analyses, Verivinum supports companies in recognizing new trends at an early stage and develop innovative products. The platform also enables gaps in the market to be identified and filled in a targeted manner. Our own experts incorporate their knowledge into the system and provide a customized solution that gets better every day.
For teams in sales and marketing, Verivinum is like an additional colleague who has many years of experience and immeasurable knowledge of the market and the products.

Attracting young talent

Verivinum’s user-friendly interface and powerful search and filter functions make it an attractive tool for young, tech-savvy employees. By using such modern technologies, companies can create an attractive working environment and attract qualified specialists. Young professionals are used to integrating digital tools into their lives as a matter of course. This should not end at the office door if the workplace behind this door is to be attractive in the future.

Further advantages

Of course, Verivinum not only has a positive effect on combating the shortage of skilled workers, but also offers other advantages:

• Discover hidden potential in your product range: our GAP analysis shows you exactly which products are missing. Use this knowledge to optimize your sales figures.

• Always be one step ahead: Recognize new trends immediately and use them for your success.

• Increase your powers of persuasion. Develop targeted arguments that inspire your customers.

• Understand your customers. Find your niche and offer customized solutions.

• Increase your market relevance. Anticipate customer needs through continuous market research.

• Build trusting customer relationships. Verivinum helps you to shine with in-depth knowledge.

Who should use Verivinum?

Wine and sparkling wine producers

Verivinum provides you with all the tools you need for growth: market and product information to position your key products optimally position your key products and keep an eye on the market.

Wine trading company & wholesale

Verivinum helps you find the right products for your customers. Use our market analyses for efficient offers and presentations.

Food retail

Verivinum is the perfect complement to your existing market research. Identify new market opportunities and make well-founded decisions. Use Verivinum to exploit the potential of data. Gain valuable insights and make data-based decisions for your decisions for your product range.

Conclusion

In summary, it can be said that the shortage of skilled workers is a major challenge for the wine and sparkling wine industry. But there is hope: database services such as Verivinum can help to overcome this challenge by helping companies to work more efficiently, promote innovation and attract qualified employees. Digitalization and the use of modern technologies are crucial to succeed in an increasingly competitive market.

Talk to us! Or arrange an appointment with us!

Presse-Kontakt: presse@verivinum.com